This straight up a GATHERING (free!) where I am going to help you decode three messages we receive around marketing, why they make us feel skeevy, and how they stop us from showing up in our business.

My intention is to give you sooooooo much knowledge and tools that you will walk away with a refreshed perspective on marketing AND feel excited to actually market your business!!

WE ARE GOING TO DIVE IN! Three of the top things that stop my clients from showing up, talking about their business, and inviting people in to work with them are:

1) The Myth of Perfection. This permeates our culture. It shows up in a bunch of ways. For example:

• ”Establish yourself as an expert.” Sound familiar? What does being an expert even mean?!! We are going to deconstruct this and build something new and more powerful because, trust me, YOU KNOW WHAT YOU’RE DOING.

• We never release “the thing”—program, social media post, newsletter…because we buy into the idea it has to be perfect or it shouldn’t be released—what an awesome tool of the Patriarchy to hold us back and make sure we aren’t out there changing the world with our work!

2) In order to make the sale, MANIPULATE. This involves finding the pain points and twisting the knife into them, establishing yourself as the authority that knows the answer and implying that if they don’t work with you they will fail, using psychological triggers to exploit their shame and insecurities to buy from you.

3) False urgency, manipulative pricing, gouging people with payment plans, false scarcity, and exaggerated claims of success. These are all tools we witness and many of us have been taught to use—we’ve been taught that this is the way to make money and have success. But, of course, using these tools often manifests massive anxiety because, of course, we feel like a fraud underneath it all. We feel icky and manipulative—and we are terrified that we will be “found out.”

ALL THESE THINGS STOP US FROM SHARING ABOUT OUR WORK IN THE WORLD!!! Of course they do! You’re here to make a difference in people’s lives, not shame them into working with you.

My love, YOU DON’T HAVE TO DO THINGS THIS WAY! I speak from experience.

I was taught these techniques of marketing when I started my coaching business and I admit that I used some of them. BUT—mostly I did NOTHING because I hated marketing. I was in despair because I thought I would never be successful without using these deceptive methods.

I didn’t know there was a different way—a way that felt good—joyful even—and worked to bring my ideal clients to me.

Here’s an example—I know that a struggle people have is not marketing their business because it feels really icky to them. That’s a “pain point.” And it is important that I communicate that I understand that struggle (because I sooooooo do!) However, I can lovingly let you know thatI see you and I understand you without shaming you and without twisting the knife. I am here to let you know that there’s a reason you’re reticent about marketing AND there’s a way to market that doesn’t feel manipulative and gross.

My goal is to help you feel good about marketing because I want you to be successful with all my heart. I know the world needs you.

I am passionate about lifting the veil on all the bullshit we’ve been told—bullshit that is absolutely holding us back—so that you can do your work in the world!